Report 02 / Exploration instrumentActive

Synapse

Or, what changes when you trade the ranked list for a spatial map.
Exploration Tool 460 Occupations, 13 Questions sethlooper.com/synapse
Principal investigator
Seth Looper
My role
Founder, lead designer, and sole developer
Past collaborators
Lin Liu, Xiaoxi Tan (2025)
Institution
Dartmouth College
Data sources
U.S. Bureau of Labor Statistics (BLS); O*NET
Corpus
460 occupations, 13 questions
Live at
sethlooper.com/synapse
Period
2024–present
Status
Active
Addresses
RQ 2
Methods used
Spatial mapping, Binary elicitation, tag-overlap recommender with diversity rules

What this report argues, how far the evidence currently goes, and what would settle it. The lab states this up front so a reader can weigh the work honestly.

The claim
Replacing a ranked list with a spatial map shifts people from asking "what is the top answer" to exploring the shape of the space.
What we have seen
Two design generations so far: a ranked-list version replaced by a spatial-map version. The redesign is grounded in the productive-wandering pattern carried over from DartWorld. So far this is design rationale, not a measured effect.
Confidence
Provisional. Whether the map format actually increases exploration over the list format is one of the open empirical questions stated in the working paper, section 5.3.
What would test it
A comparison of exploration breadth between the list and map formats, and measurement of where users drop off in the 13-question intake.

Career assessments give you a ranked list. You answer questions, the system spits out occupations sorted by fit score, and you look at the top five. Two problems with that. First, it treats every career as separate. A student interested in urban planning might also connect with public health or environmental policy, but a list doesn't show you those connections. Second, nobody looks past the first few results. The format itself kills exploration.

Synapse, Career Exploration Generator landing page

Synapse asks 13 either/or questions about how you think, what energizes you, and what kind of impact you want. Instead of returning a ranked list, it maps your answers against 460 real occupations (from BLS and O*NET data) on a visual map. Careers that share characteristics sit near each other. You can wander through clusters of related jobs and find connections you never would have found by searching or scrolling.

13 either/or questions
Quick choices about how you think, what drives you, and how you like to work. Thirteen questions is enough to produce a meaningful profile without turning into a 45-minute assessment. Takes under five minutes.
spatial map
Occupations arranged on a map where nearby careers share similar characteristics. You explore by moving through clusters, not by scrolling a list.
connections between careers
The map shows how careers relate to each other. Which roles cluster together, what's nearby, what you might not have considered. Students discover adjacent paths they wouldn't have found on their own.

Synapse is built on a small number of established frames. Each shaped a specific design decision.

The 13 questions map to Holland's RIASEC dimensions (Holland, 1959; Holland, 1997), the six interest types that organize O*NET's Interest Profiler and the bulk of vocational-assessment infrastructure in U.S. counselor education. The forced-choice format (either/or, not Likert) follows the same tradition's emphasis on producing clear signal at low cost rather than nuanced self-description.

The 460 careers are drawn from the BLS Standard Occupational Classification (SOC) and O*NET 26.0, federal data, not editorial selection. This matters: the corpus isn't shaped by what the lab finds interesting; it's the same taxonomy a school counselor or labor economist would work from.

Two non-default moves come from outside the assessment tradition. First, the results page replaces the ranked list with a spatial map. The wayfinding framing comes from Burnett & Evans's Designing Your Life (2016): careers as a landscape to walk through rather than a leaderboard to optimize. (The lab's Maps over lists field note has more on why this pattern keeps showing up across our projects.) Second, the prompts are mood- and values-laden rather than skills- or experience-based. That choice draws on Mark Savickas's Career Construction Theory (Savickas, 2005), which treats career-related decisions as identity construction not slot-filling, and on the Knowdell Career Values card-sort tradition that recurs across Lo/Be Lab's other tools (see Narrative by Design).

The full set of cited works is in the working paper.

Synapse is a working product looking for a defensible evidence base. Seven research lines are being pursued. Each is framed as: what we want to learn, and what would change on the site if we learn it.

01 · Construct validity
Exploratory factor analysis on student responses to confirm the 13 prompts map to RIASEC as claimed. Convergent validity check against O*NET's own Interest Profiler. Partner-pilot stage.
02 · Social Cognitive Career Theory integration
Lent, Brown & Hackett (1994). Adding prompts for self-efficacy, perceived barriers, and outcome expectations. Reweights the scoring; surfaces a "navigating barriers" section per career.
03 · Workforce demographic annotation
BLS Current Population Survey, Table 11, by SOC code. Each career card gains a workforce-composition field (sex, race, age percentages).
04 · AI exposure validation
Per-career citations mapped to published exposure frameworks (Frey & Osborne; McKinsey; OpenAI/Penn; Brookings). Methodology note to follow.
05 · Metro salary adjuster
BEA Regional Price Parities. Salary displays adjust for the student's metro instead of showing national averages that mislead non-coastal and international students.
06 · Odyssey Plans as default output
Burnett & Evans (2016). Reframes results from a single "top match" to three plausible lives (Plan A / B / C). Reduces the implicit overclaim of certainty.
07 · ASCA & NACE standards coverage
The counselor-facing PDF export shows which standards a complete Synapse session evidences. Invisible to students, decisive for school adoption.

Two further lines (longitudinal reliability via localStorage snapshots; backfill of prestige-disadvantaged careers like welder, paralegal, and dental hygienist) are in scope but lower priority for the current 90-day cycle.

Binary question, What Energizes You: Manifest vs Decipher Multi-select question, What subjects pull you in? Slider question, How do you prefer to work?
Binary question, Money or Meaning: Passion vs Pay Anti-vibe question, What's NOT your vibe?

The first version was a traditional quiz with a ranked list of results. The redesign moved the output to a spatial map because the wayfinding metaphor predicts a different mode of engagement: exploration rather than selection. The question count was reduced from 20 to 13 across design iterations, keeping the set that produced the most distinct profiles in design-team review. All career data comes from BLS Occupational Employment and Wage Statistics and O*NET.

Three design-rationale claims the spatial-map move rests on. Each is a hypothesis the working paper documents in §5.3 and that the empirical-study stage is set up to test under a future consent infrastructure.

Maps should produce more exploration than ranked lists
The design hypothesis is that a spatial output supports the "productive wandering" mode of engagement the lab also designs for in DartWorld, while a ranked-list output supports the "find the right answer" mode. Whether the map format actually produces measurably more exploration than the list format is one of the open empirical questions in the Synapse working paper.
13 questions is the working choice
Fewer questions produced profiles that felt too broad in design-team review; more felt random. Thirteen is the working choice the lab settled on across iterations: specific enough to differentiate, fast enough to finish in under five minutes. Whether 13 is in fact the optimal question count is an empirical question the lab has not formally tested.
Connections should matter more than rankings
The Synapse map foregrounds relations between careers (adjacency) rather than rank order (top match). The design hypothesis is that relations carry more developmental information than rankings for an exploration task. The empirical comparison of relation-foregrounded vs. rank-foregrounded outputs remains open.
Synapse results, 12 career pathways with network visualization and profile snapshot
Synthesizing Your Pathways, compression animation Compression question, Are you ready to trade early income for long-term meaning?

Synapse is live at sethlooper.com/synapse and is part of the Career Design Lab program at Dartmouth. Whether spatial exploration improves the quality of downstream decisions compared to list-based tools is one of the open research lines the working paper documents; it would require partnership with a counselor-education program with IRB infrastructure to test directly.

Related

Looper, S. (2025). From Ranked Match to Spatial Map: A Design-Based Inquiry into Career Exploration Interface Affordances. Lo/Be Lab Working Reports, 2025-01. [pdf]

See the full abstract on the publications page.

Use & citation

Material on this site may be cited and reused freely, provided that it is duly credited as a project of Lo/Be Lab and that a copy of any publication referencing the work is sent to seth.looper@gmail.com.

For citation requests, collaborations, or pushback on a published claim, seth.looper@gmail.com. Site licensed under CC BY-NC 4.0.