Case Study

Synapse

A career exploration tool that throws out the ranked list. Answer 13 questions, then explore 460 real occupations arranged on a map where similar careers sit near each other.
Exploration Tool 460 Occupations, 13 Dimensions sethlooper.com/synapse

Career assessments give you a ranked list. You answer questions, the system spits out occupations sorted by fit score, and you look at the top five. Two problems with that. First, it treats every career as separate — a student interested in urban planning might also connect with public health or environmental policy, but a list doesn't show you those connections. Second, nobody looks past the first few results. The format itself kills exploration.

Synapse — Career Exploration Generator landing page

Synapse asks 13 either/or questions about how you think, what energizes you, and what kind of impact you want. Instead of returning a ranked list, it maps your answers against 460 real occupations (from BLS and O*NET data) on a visual map. Careers that share characteristics sit near each other. You can wander through clusters of related jobs and find connections you never would have found by searching or scrolling.

13 either/or questions
Quick choices about how you think, what drives you, and how you like to work. Thirteen questions is enough to produce a meaningful profile without turning into a 45-minute assessment. Takes under five minutes.
spatial map
Occupations arranged on a map where nearby careers share similar characteristics. You explore by moving through clusters, not by scrolling a list.
connections between careers
The map shows how careers relate to each other — which roles cluster together, what's nearby, what you might not have considered. Students discover adjacent paths they wouldn't have found on their own.
Binary question — What Energizes You: Manifest vs Decipher Multi-select question — What subjects pull you in? Slider question — How do you prefer to work?
Binary question — Money or Meaning: Passion vs Pay Anti-vibe question — What's NOT your vibe?

The first version was a traditional quiz with a ranked list of results. Students looked at the top five and stopped. We redesigned the output as a spatial map and behavior changed immediately — people spent more time exploring and kept finding careers they'd never considered. We started with 20 questions and cut down to 13 through testing, keeping the set that produced the most distinct profiles. All career data comes from BLS Occupational Employment and Wage Statistics and O*NET.

Three things stood out from watching how students use spatial results compared to ranked lists:

Maps make people explore more
Students who got a map explored significantly more occupations than those who got a ranked list. The map format encouraged what we call "productive wandering" — a pattern we first saw in DartWorld and found here too.
13 questions is the right number
Fewer questions made profiles too broad. More made them feel random. Thirteen hits the sweet spot — specific enough to mean something, fast enough to finish in under five minutes.
Connections matter more than rankings
The thing students mentioned most wasn't their top career match — it was seeing how different careers connect to each other. The relationships on the map mattered more than any single suggestion.
Synapse results — 12 career pathways with network visualization and profile snapshot
Synthesizing Your Pathways — compression animation Compression question — Are you ready to trade early income for long-term meaning?

Synapse is live at sethlooper.com/synapse and is part of the Career Design Lab program at Dartmouth. We're still studying how exploring careers spatially affects the quality of decisions students make afterward, compared to list-based tools.

Related Work
The 3D platform at Dartmouth where we first noticed that spatial layouts change how students explore careers.
The semester-long program at Dartmouth where Synapse is used alongside workshops and other reflection tools.
A career toolkit built for architecture and design, using similar ideas about spatial exploration adapted to a specific field.
Want to try a different approach to career exploration at your school?
Get in touch    Back to all work